Walmart Ups Their Game

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Walmart announced that they have decided to fold operations into Walmart. This result was inevitable once Walmart acquired in September 2016, and reflects their desire to become a more seamless omnichannel provider with the ability to serve customers with both brick-and-mortar and e-commerce operations.

Walmart is currently the only omnichannel provider in the United States with the potential to directly compete head-to-head with Amazon. Walmart has the advantage of being the largest retailer in the world, with a fleet of more than 5,000 retail outlets to provide convenient shopping or BOPIS (buy online-pick-up in store) opportunities for U.S. consumers. Walmart is also very efficient in logistics, a key consideration for any omnichannel operation. However, merging into Walmart’s existing on-line operations is much more difficult than building an e-commerce business from scratch, as Amazon has done. It will be interesting to see how this plays out in the coming years.

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Industry Insights by Dave Huntoon, Principal at Intalytics

Redman, Russell. “Walmart to absorb operations.” Supermarket News. 12 June 2019, “”

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