On October 13, Intalytics will be running a webinar session tackling one of the biggest challenges facing site selection in the supermarket sector; how can I get the most accurate sales forecast?
The gravity model emerged as the dominant methodology for grocery sales forecasting in the 1970s and 1980s and remains the most common approach utilized by conventional grocers.
With changing consumer behaviors and the ongoing segmentation of the supermarket industry, the effectiveness of the gravity model in the current food retailing environment depends on the specific type of grocery operator and their consumer strategy.
In this webinar we’ll cover;
- The impact of changing consumer behavior on the supermarket industry
- The optimal store expansion strategy for different types of operators
- What goes into an accurate sales projection
- How to measure cannibalization impacts
Join Dave Huntoon, Matt Montgomery, and Greg Tremellen for a discussion focused on the myriad approaches to sales forecast modeling in the grocery sector, and how these models can be used to address the biggest challenges facing supermarket operators and real estate departments today.