Let’s go back to the beginning — and beyond.

Justin Tischler

Justin’s career has been focused on turning disparate data into systems for making strategic market planning and marketing decisions. Predictive models and analytical insights developed under his direction have been used in the site selection and marketing optimization processes of leading retail, restaurant, healthcare, and other service-providing clients with locations across North America.

Since joining Intalytics, Justin has been intimately involved in nearly every aspect of the business. In his current role as President, Justin is responsible for overseeing Intalytics’ rapid growth while bringing a disciplined leadership approach to the organization. Previously, Justin led Intalytics’ predictive modeling team, where he was responsible for ensuring best-in-industry statistical methodology and technical standards through choices in models, data, and software. He is directly responsible for having developed and implemented many of the analytical processes and modeling & optimization techniques used today. His vision has been instrumental in helping evolve the functionality of Intalytics’ SiteIntel platform and developing comprehensive partnership strategies, and he has worked with countless clients to provide guidance on data-driven decision making.

Justin’s education includes training in consumer behavior theory and advanced quantitative and econometric techniques. He holds Bachelor of Science and Master of Science degrees in Economics from the University of North Texas, where he later served as an Adjunct Lecturer in Economics and is a regular guest lecturer. The University of North Texas Economics Department named him as their 2017 Distinguished Alumnus. Prior to joining Intalytics, Justin held the position Director of Analytics at the Buxton Company.

When he is not at the office, Justin enjoys traveling with his wife and daughter, running, and playing guitar and trumpet in a band.

Dave Huntoon

Dave was a geography and math major at Dartmouth College, and he fell in love with retail market planning as soon as he learned about it. With his academic interest in mapping and analysis, he was delighted to find a field that added the inherent dynamism and volatility of retail and restaurant activity. He’s been working in location and market research for over 30 years, and he can’t imagine a more fulfilling career.

Prior to co-founding Intalytics, Dave worked at two predictive analytics firms: Howard L. Green and Associates from 1977 – 1982, and Thompson Associates (acquired by MapInfo Corporation in 2003) from 1987 – 2007. He also earned a law degree and worked as a real estate attorney for Shipman & Goodwin in Hartford, Connecticut from 1985 – 1987.

Dave has worked for a wide range of clients located throughout North America, Asia, and Europe. The range of services provided by Dave includes the development and deployment of sales forecasting systems, supportable store analyses, new store sales forecasting, consumer research, and strategic planning. In addition, Dave has been actively involved in working with private equity firms in conducting due diligence associated with proposed acquisitions.

Dave has been involved in several industry organizations, including his tenure on the Research Steering Committee for the International Council of Shopping Centers.

In addition to his Bachelor of Arts in Geography and Mathematics from Dartmouth College, Dave holds a Juris Doctor degree from the University of Michigan. Outside of work, Dave enjoys traveling throughout the U.S. and Europe, biking, and spending time with his grandchildren.

Matt Montgomery

As Managing Director, Matt is responsible for leading Intalytics’ sales and marketing teams. With a background that includes over 15 years of experience in consulting, client management, and leadership roles in the consumer analytics space, Matt is focused on building and maintaining long-term partnerships with clients that seek to leverage the customized real estate and marketing-focused solutions that Intalytics provides. Matt also manages relationships with a number of Intalytics’ strategic partners, including data compilers and technology firms.

Prior to joining Intalytics, Matt directed enterprise EHR client engagements for Netsmart. He also held business development leadership roles with both TransforMED (a former consulting arm of the American Academy of Family Physicians) and Group O.

Previously, Matt served as Senior Vice President at Buxton. As leader of their healthcare practice, Matt worked with large hospital systems and provider networks throughout the U.S., guiding the development and implementation of analytic solutions used for market planning and marketing decision-making.

Matt has been a featured speaker at a number of industry conferences on the topic of consumer analytics, including the annual gatherings of the Society for Healthcare Strategy and Market Development (SHSMD), the International Downtown Association (IDA), the Medical Group Management Association (MGMA), the American Academy of Urgent Care Medicine (AAUCM), various events hosted by the International Council of Shopping Centers (ICSC), and numerous state municipal leagues throughout the U.S. Matt holds a Bachelor of Science in Marketing from Northwest Missouri State University.

His interest in consumer behavior dates back to his early childhood in rural Missouri, when at the age of 9 he began running the cash register at his parents’ nursery and landscaping business. After 15 years living and working in other parts of the U.S., Matt and his wife Lisa returned home to the greater Kansas City metro area, where they both grew up. When he’s not in the office, Matt can be found coaching youth sports teams, traveling, enjoying live music, and drinking more coffee than he probably should so that he can keep up with his children, Will and Harper.

Kevin King

Kevin has been conducting site location and market research for retailers, restaurants, service providers, private equity firms and financial institutions for more than 20 years including his work with Pitney Bowes Business Insight, the successor of MapInfo and Thompson Associates. He has worked in all aspects of site location research including consultative engagements and the design of turn-key systems. Kevin holds a Bachelor of Science degree from the University of Wisconsin – Whitewater in Geography, with an emphasis in Urban Area Development and a minor in Economics.

Bill McKeogh

Bill McKeogh is a Senior Director at Intalytics where he oversees the Client Services team. He works in close liaison with Intalytics clients to ensure that solutions and analyses are fully aligned with clients’ objectives and completed in a thorough and timely manner. Bill is focused on building long-term partnerships with clients and acts as a trusted advisor to numerous retail and restaurant brands.

Prior to joining Intalytics, Bill was a Principal Consultant of Location Analytics at Pitney Bowes. Bill received his bachelor's degree in geography from Michigan State University.

Brian Strickland

As Senior Director of Client Management, Brian is responsible for advising Intalytics’ retail and restaurant clients on growth strategies and tactics using analytics. Brian works as a trusted advisor to his clients with a background that includes over 20 years of experience in the retail real estate and analytics space.

Brian’s background most recently includes Vice President of Enterprise Analytics at Signet Jewelers, the parent company of Kay Jewelers, Zales, and Jared. In this role, he led the company’s Path to Brilliance initiative to increase analytical capabilities across the organization by creating a Center of Excellence and promoting self-service analytics. This initiative drove significant increases in sales, reduced expenses, and produced hours of efficiency through automation. Before joining Signet, Brian spent 14 years with
Family Dollar supporting the company’s rapid growth in various roles, including market planning, analytics, strategy, and real estate portfolio management.

He has the unique ability to answer challenging business questions through data that guide strategic planning. Brian has a strong geospatial, quantitative, and data visualization skills. He received his master’s and bachelor’s degrees in geography from the University of North Carolina in Charlotte.

Jim Sellers

Throughout his career, Jim has been a leader at putting data to work to drive marketing decisions and grow revenue. As Senior Director Marketing Services, Jim searches relentlessly for solutions that help Intalytics’ clients deliver value to their customers through targeted and measurable marketing strategies and tactics. In senior positions in marketing, sales, and general management, Jim delivered record-setting performance results for world class brands including Procter & Gamble, Coca-Cola, and FedEx.

Jim cut his teeth on data driven marketing at FedEx, where he was a key member of the core team that developed the marketing disciplines that later became known throughout the marketing world as CRM. He led FedEx’ first customer acquisition program—based on an integrated series of predictive models and multiple test cells—to deliver over $300MM in incremental revenue with continuously improving ROI’s. At FedEx Office following the Kinko’s acquisition, Jim led the national promotions and local marketing teams, supporting the opening of 500 new retail locations in just over 24 months. In those roles he first applied geo-spatial analytics to marketing opportunities, and in the process developed FedEx Office’s first consumer CRM database, significantly improving marketing ROI.

Prior to joining Intalytics, Jim was Director Client Insights at Service Management Group—a leader in customer experience research and consulting for the restaurant, retail, and service industries. His team applied advanced analytics and predictive modeling to identify operations practices that improved comp sales and traffic. Before SMG, Jim led the marketing services practice at Buxton, helping clients implement the same kind of geo-spatially based data driven marketing disciplines Jim developed at FedEx.

Jim and his wife Elizabeth live in Kansas City, and have their hands full with Lewis and Clark—their two year-old yellow Labradors. When he’s not on-site at clients, coming up with the latest way to deliver disruptive marketing campaigns, or chasing the dogs, you might find Jim on the golf course, the yoga mat, or the tennis court.

Suzanne Beltran

Since joining Intalytics, Suzanne has been involved in all aspects of the company’s geo-statistical modeling and analytical efforts. She initially served in a statistical analyst role, growing alongside the company while quickly asserting her unique ability to solve for client business questions while understanding all of the competencies required across the larger modeling team. In her current role at Intalytics, Suzanne leads the predictive modeling team. She is responsible for evaluating and employing industry-leading statistical methodologies and technical standards through selection of appropriate models, data, and software on behalf of Intalytics’ client base.

Suzanne’s educational background includes a bachelor’s degree in Economics from Austin College and a master’s degree in Economics from the University of North Texas. While at Austin College, Suzanne was a member of the varsity Softball team for 4 years, earning All-Conference accolades in both athletics and academics.

Suzanne has been fascinated by numbers from a very early age. While she originally intended on pursuing a degree in Accounting, she quickly fell in love with economics and the specific application of predictive models to better understand consumer behavior. While not at the office, Suzanne enjoys international traveling, keeping up both with her hometown Houston sports teams and with English football club Arsenal, cooking, and playing with her miniature schnauzer Kurtis.