Precise Recommendations Backed by Sound Science
We believe in a statistically smarter, data-driven approach to growing your business.
We analyze all data at your disposal as the foundation of everything we do. The more robust your data, the more relevant your solution can be.
We are big believers in leveraging the best available information when building custom analytics solutions. That’s why we partner with leading third-party data compilers. With so many high-quality data sources at our disposal, we can create more flexible and dynamic solutions.
Massive Mobile Data
We pioneered the use of mobile device data to uncover highly valuable location insights from millions of consumers. Whether you’re studying your own locations or a competitor’s, we provide unparalleled trip pattern analytics.
Trade Area Delineation
Drawing a 15-minute drive-time polygon that extends in every direction simply isn’t how trade areas work in the real world — and we believe real world methodology is the only way to deliver real world results.
Once trade areas are defined, we want to better understand your customers. Our proprietary customer profile development process controls for other factors that impact performance to unearth the demographic and psychographic characteristics that matter most.
We evaluate your competitive landscape in a variety of ways. Most critical is our approach to factoring in the positioning of competitors relative to your locations and to the consumers that you have the opportunity to serve.
Site Characteristics Assessment
Site and situational issues such as signage and available parking can drastically affect performance, but often go overlooked in the analytical process. Our experience in compiling and analyzing these factors ensures your ability to objectively assess their impact on proposed locations.
Machine learning. Layered ensemble techniques. Differentiated occasion and category drivers. Functional forms predicated on sound consumer behavior theory. These are just a few of the many (more technical) reasons why our predictive models and solutions are the most robust and stable in the industry.
Leverage the Link
Our real estate and marketing solutions are a powerfully predictive combination — force multipliers that, when utilized together, help clients identify high-value locations while uncovering new high-value customers. The advanced predictive learnings from our real estate solutions inform marketing strategy and campaign execution, giving your brand even more bang for its budget.Learn More