Precise Recommendations Backed by Sound Science
We believe in a statistically smarter, data-driven approach to growing your business.
We analyze all data at your disposal as the foundation of everything we do. The more robust your data, the more relevant your solution can be.
We are big believers in leveraging the best available information when building custom analytics solutions. That’s why we partner with leading third-party data compilers. With so many high-quality data sources at our disposal, we can create more flexible and dynamic solutions.
Massive Mobile Data
We pioneered the use of mobile device data to uncover highly valuable location insights from millions of consumers. Whether you’re studying your own locations or a competitor’s, we provide unparalleled trip pattern analytics.
Trade Area Delineation
Drawing a 15-minute drive-time polygon that extends in every direction simply isn’t how trade areas work in the real world — and we believe real world methodology is the only way to deliver real world results.
Once trade areas are defined, we want to better understand your customers. Our proprietary customer profile development process controls for other factors that impact performance to unearth the demographic and psychographic characteristics that matter most.
Unstructured Data Analysis
With Intalytics’ digital advertising solutions, you’re not buying (and optimizing) audiences. Our reliance on unstructured data optimizes your campaign at the user level, and by applying machine learning as an extension of our predictive analytics, we can carry out predictions while simultaneously using that data to learn and evolve.
Machine learning. Layered ensemble techniques. Differentiated occasion and category drivers. Functional forms predicated on sound consumer behavior theory. These are just a few of the many (more technical) reasons why our predictive models and solutions are the most robust and stable in the industry.
Leverage the Link
Together, our real estate and marketing solutions make for a powerful — and profitable — growth strategy. Identifying the right location, knowing your ideal customers, and reaching those customers as efficiently as possible are all part of a comprehensive approach to your success that traditional marketing agencies can’t match. Best of all, we can use advanced predictive learnings from our real estate solutions to execute marketing tactics more economically for you.