SiteIntel Client Q&A: Goldfish Swim School

Location analytics are a powerful foundation upon which tenants can derive data-driven answers to business questions such as where to open new units while also ensuring that there is a critical mass of potential customers to support these prospective locations. This article features comments from Dan Israel, vice president of franchising and general counsel at Goldfish Swim School, about their use of Intalytics’ SiteIntel platform to support their real estate decision-making process.

Goldfish Swim School currently has over 130 schools operating or in development in 30+ states in the U.S. and in Canada teaching more than 100,000 students per week. The franchise has consistently been named to Top Franchises lists by Entrepreneur Magazine, Franchise Business Review, Franchise Times, and more.

How has SiteIntel made your job more efficient?

SiteIntel has made my job more efficient by being able to gather demographic and other information regarding a potential location very easily. It is very easy to be able to go into SiteIntel and look at a variety of relevant factors pertaining to a site and its associated trade area immediately rather than needing to make extra phone calls or pull information from different sources.

What features in SiteIntel do you use the most?

I think I use the following most often in SiteIntel:(a) household income layer information, (b) kid density information, and (c) demographic reports that have been set up for our particular business.

From a strategic standpoint, how is SiteIntel helping to guide real estate expansion?

SiteIntel helps us in determining expansion by looking at new markets and the number of potential locations we can do in a particular area while also helping us to prioritize geographic markets – specifically, what markets provide the best overall number of opportunities for expansion.

In what ways do you view your Intalytics team as an advisor to your company?

Intalytics is very much a trusted advisor for us, and not only with specific to our use of SiteIntel. We often have phone calls with Intalytics and our client manager (Derek Ackerson) to ask questions about particular sites and get Intalytics overall perspective on a particular site and area.

Interested in learning more about putting SiteIntel for your company? Contact us for a demo of the platform.

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