Tag: Blog
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Intalytics Commentary – The Pull of “Zoom Towns”, and Other Ways People Moved in 2020
With many high-profile companies implementing temporary or permanent remote-work policies this year, the link between location and earnings potential for their employees has significantly weakened. In this blog we analyze mobile tracking data to see who moved where in 2020.
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Intalytics Commentary: Learning from Outliers – Additional Considerations
In a recent article we examined the value of studying outliers to better understand key drivers of unit performance. In response to one of the questions posed during the discussion, we now address the importance of establishing a proper analytical framework in a deeper dive.
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Customer Segment Management: What You Didn’t Know Your Marketing Analytics Team was Missing – 2nd Edition
Customer Segment Management works for any brand with known customer data, where purchase activity can be tracked and analyzed at the customer record level. In this blog we walk through Value Gap Analysis and the importance of customer segmentation.
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Who’s Cooking on the Days Surrounding Thanksgiving? Not Us!
In this article and in the spirit of welcoming in the holiday season, Intalytics thought it would be fun (in a geeky analytical sort of way) to explore which restaurants benefit the most from our reluctance to cook during the days surrounding Thanksgiving.
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Target and Ulta Beauty: A Marriage Made in Heaven
Target and Ulta Beauty stunned the retail world last week with the announcement that Ulta would be opening “shop-in-shop” locations. We provide our commentary on the new partnership.
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Intalytics Q&A: Predictive Analytics in Healthcare Marketing
In the second in a series of articles focused on the importance of leveraging predictive analytics in healthcare, two members of Intalytics’ senior management team offer their perspective on leveraging analytics to inform marketing strategies and tactics.
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Intalytics Commentary: Optimizing Marketing for Traveling Consumers
Brands striving to make optimal real estate and marketing investment decisions have long understood the power of studying who their customers are and where they come from. Customer profiles and trade areas are foundational analyses that serve to inform and support many aspects of market planning and prospect outreach.