Category: Blog
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How to Accurately Assess the Value of Individual Bank Branches
For more than 60 years, retail real estate professionals have relied on sales forecasts generated for proposed locations to assist them in the financial assessment of a site’s viability.
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Brand Loyalty Is Under Fire: A Post-COVID Retailer Case Study
As part of Intalytics’ recurring series on the impacts of COVID for marketers adjusting to a “next normal”, we’ve been tapping into our Massive Mobile Data (MMD) for insights into how consumer’s changing habits have the potential to impact multi-unit brands.
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Intalytics Analysis – Back to School? Restaurant Operator College Exposure
With the fall semester on the immediate horizon, administrators at schools and post-secondary institutions across the U.S. face mounting pressure to finalize accommodative and safe reopening plans.
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Measuring the COVID-19 Recovery: Airport Terminal Traffic (Update)
Intalytics conducted an analysis back in April that focused on shifts in airport terminal traffic for the first three months of 2020 pursuant to the onset of the COVID-19 pandemic.
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Measuring the COVID-19 Recovery: Shopping Centers (Update)
Several weeks ago, Intalytics reported on the resurgence of activity that was well underway at shopping centers across the U.S.
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Intalytics Commentary: Beyond Real Estate – Fully Leveraging Customer Intelligence
It is quite common for our clients and prospects to ask if one of the derivatives of the models we develop will be a simple “check list” of essential screening criteria.
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Intalytics Commentary: The Economics of Addressable Digital Advertising
I speak with lots of marketers over the course of any given month, and I’m always interested to know about their marketing mix. Let’s take one of my typical questions: “Tell me about your digital advertising.”
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Intalytics Commentary: First-Time Trial During the Pandemic
Many retailers, especially those that were required to shut down store operations, have experienced a significant increase in ecommerce transactions over the past several months. As expected, many customers who typically shop in-store began placing orders online for delivery or curbside fulfillment.