Category: Blog
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The Coming (Permanent) Shift in Consumer Behavior: What Marketers Should Plan for Next
Jim Sellers leads Intalytics’ Marketing Solutions practice. His extensive experience in applying geo-spatial and predictive analytics to improving marketing ROI across multiple industries and brands gives him a unique perspective on today’s challenges.
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Measuring the Impact of COVID-19: Airport Terminal Traffic
Through a combination of shelter-in-place orders, changing corporate policies on travel and work from home, and attempts to avoid contracting COVID-19, how we move around the country has changed drastically in just a few weeks.
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Measuring the Impact of COVID-19: Grocery Cross-Shopping Through the Peak
As we continue our series of posts on shopping trends in the grocery space, leveraging Massive Mobile Data or MMDalso allows Intalytics to measure consumer cross-shopping activity – specifically for this analysis, trips by mobile device owners to more than one grocery store.
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Measuring the Impact of COVID-19: Grocery Deep Dive
As a follow up to our initial blog post focused on grocery trends at a national level in the U.S., we have expanded our analysis to include…
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Intalytics Commentary: The Dean & Deluca Bankruptcy
The venerable New York food emporium Dean & Deluca filed for bankruptcy in late March 2020, one year after shuttering all of its U.S. stores. It is somewhat ironic that their bankruptcy filing coincides with the greatest boon ever experienced by U.S. supermarkets, but their fate was sealed long before the first coronavirus case was…
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Measuring the Impact of COVID-19: A Different Approach to Mapping the Virus *Updated*
As COVID-19 continues its march across the country, it can be difficult for those not yet affected to understand how quickly this virus is spreading. The maps and associated visualizations most commonly utilized by the media to depict case counts draw a lot of attention to current urban epicenters in the U.S. – especially New…
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Measuring the Impact of COVID-19: Grocery
In recent weeks, increasing numbers of individuals and businesses across the U.S. have begun to feel the effects of social distancing and shelter-in-place orders designed to stem the tide of COVID-19.
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JC Penney Tries Again to Revive the Brand
JC Penney continues tinkering with its department store format in an effort to remain relevant in today’s retail environment.
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The Value of a Retail Brand
Two retailers who closed all of their stores in the past year are experiencing a rebirth from existing operators seeking to capitalize on their brand equity.
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What Do You Do with a Vacant Sears?
The leasing of vacant department store space is a challenge that has been confronted by hundreds of regional malls to date, and which continues to be a concern. One of the challenges faced by older malls in small markets concerns the lack of viable retail or entertainment leasing options.