Category: Blog
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Intalytics Q&A: Predictive Analytics in Healthcare Marketing
In the second in a series of articles focused on the importance of leveraging predictive analytics in healthcare, two members of Intalytics’ senior management team offer their perspective on leveraging analytics to inform marketing strategies and tactics.
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Intalytics Analysis – Working from Home: Restaurant Operator Office Exposure
For many professionals, work from home is here to stay. We evaluate the restaurants whose trade areas are the most worker-centric.
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Intalytics Commentary: Optimizing Marketing for Traveling Consumers
Brands striving to make optimal real estate and marketing investment decisions have long understood the power of studying who their customers are and where they come from. Customer profiles and trade areas are foundational analyses that serve to inform and support many aspects of market planning and prospect outreach.
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Intalytics Q&A: A New Store Concept and Store Remodel Discussion
In this article, we focus on the use of customer analytics when deciding where to introduce a new store concept and/or how to remodel or make updates to existing stores.
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Intalytics Q&A: Predictive Analytics in Healthcare
Healthcare providers have historically employed a “build it and they will come” approach to making real estate-related decisions. In this Q&A article we discuss the ways to use predictive analytics in healthcare for both real estate and marketing.
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Best Practices in Impact Measurement
A critical part of a comprehensive site selection strategy is understanding how future pipeline locations will impact the existing portfolio. While the performance of an existing location is easy to measure, measuring the impact that a newly opened location has had on the sales of surrounding locations requires a considerably more nuanced approach.
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Using Geospatial Data to Amplify the Power of Event-Triggered Marketing
Event-triggered marketing is a powerful weapon in the marketer’s arsenal. In this article we discuss three types of event-based marketing.
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