Author: Jim Sellers
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Customer Segment Management: What You Didn’t Know Your Marketing Analytics Team was Missing – 2nd Edition
Customer Segment Management works for any brand with known customer data, where purchase activity can be tracked and analyzed at the customer record level. In this blog we walk through Value Gap Analysis and the importance of customer segmentation.
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Using Geospatial Data to Amplify the Power of Event-Triggered Marketing
Event-triggered marketing is a powerful weapon in the marketer’s arsenal. In this article we discuss three types of event-based marketing.
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Brand Loyalty Is Under Fire: A Post-COVID Retailer Case Study
As part of Intalytics’ recurring series on the impacts of COVID for marketers adjusting to a “next normal”, we’ve been tapping into our Massive Mobile Data (MMD) for insights into how consumer’s changing habits have the potential to impact multi-unit brands.
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Intalytics Commentary: The Economics of Addressable Digital Advertising
I speak with lots of marketers over the course of any given month, and I’m always interested to know about their marketing mix. Let’s take one of my typical questions: “Tell me about your digital advertising.”
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Intalytics Commentary: First-Time Trial During the Pandemic
Many retailers, especially those that were required to shut down store operations, have experienced a significant increase in ecommerce transactions over the past several months. As expected, many customers who typically shop in-store began placing orders online for delivery or curbside fulfillment.
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Intalytics’ Jim Sellers Featured in Upcoming Webinar
Intalytics is pleased to announce that Jim Sellers will be a featured speaker in an upcoming webinar hosted by digital marketing agency emfluence on Monday, June 22nd titled “How COVID-19 is Changing Buyer Behavior”.