Tag: Marketing Analytics
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Intalytics Commentary: Optimizing Marketing for Traveling Consumers
Brands striving to make optimal real estate and marketing investment decisions have long understood the power of studying who their customers are and where they come from. Customer profiles and trade areas are foundational analyses that serve to inform and support many aspects of market planning and prospect outreach.
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Intalytics Commentary: Beyond Real Estate – Fully Leveraging Customer Intelligence
It is quite common for our clients and prospects to ask if one of the derivatives of the models we develop will be a simple “check list” of essential screening criteria.
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COVID-19 Fast Casual Case Study Part 2– Daypart Analysis
Your brand’s core customer profile and trade area is likely changing across dayparts—a post-COVID fast casual case study
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Predictive Analytics in the Time of COVID-19
Intalytics’ bread and butter is developing and leveraging predictive analytics to assist companies in making long-term capital investment, customer acquisition, and valuation decisions.
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3 Challenges Retailers Must Overcome When Opening Restaurants
The concept of a restaurant in a retail location isn’t a new one. But, now upscale retailers are adding restaurants to existing facilities to encourage customers to spend a longer time in the store.
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Supermarkets Compete for Share of Stomach with more Grab-and-Go Options
“Grab and go” and fresh/prepared food options are shaking up the food business, with significant implications for marketers, real estate professionals, and store designers. Operators on the forefront of these demand shifts stand to make gains in revenue, “share of stomach”, and margin.
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Whitepaper: Loss of Mall Anchor Tenants – What Comes Next?
It is no surprise to retailers and shopping center developers in particular, and to U.S. consumers in general, that the department store industry is suffering. There are a myriad of reasons for this – the growth of large format specialty, off-price stores, and the impact of e-commerce prime among them – but the fact remains…
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Intalytics Welcomes Jim Sellers as Senior Director of Marketing Services
ANN ARBOR, MI (June 4, 2019) – Intalytics is pleased to announce that Jim Sellers has joined its growing team as Senior Director of Marketing Services. In this role, Mr. Sellers will be responsible for leading Intalytics’ expanding line of cutting-edge customer analytics and marketing solutions to help clients find, grow, and keep their most valuable…