Author: Jim Sellers
-
Introducing Intalytics’ Local Marketing Store Stimulus Package
This latest in a series of conversations with Jim Sellers—Intalytics’ Senior Director of Marketing Solutions—introduces a cost-effective, trade area-based customer profiling and advertising package to help operators with as few as three units rebuild foot traffic and sales volume as the economy continues to open up.
-
COVID-19 Fast Casual Case Study Part 2– Daypart Analysis
Your brand’s core customer profile and trade area is likely changing across dayparts—a post-COVID fast casual case study
-
COVID-19: Fast Casual Deep Dive
A time-series study of consumers visiting a national fast casual operator with more than 1,000 locations shows clear evidence of a post-pandemic shift in both the core customer profile and the drive-time trade area.
-
The Coming (Permanent) Shift in Consumer Behavior: What Marketers Should Plan for Next
Jim Sellers leads Intalytics’ Marketing Solutions practice. His extensive experience in applying geo-spatial and predictive analytics to improving marketing ROI across multiple industries and brands gives him a unique perspective on today’s challenges.
-
Supermarkets Compete for Share of Stomach with more Grab-and-Go Options
“Grab and go” and fresh/prepared food options are shaking up the food business, with significant implications for marketers, real estate professionals, and store designers. Operators on the forefront of these demand shifts stand to make gains in revenue, “share of stomach”, and margin.
-
Modeling in Direct Marketing
With the explosion in both “Big” and “Massive Mobile” Data, driven by highly sophisticated data acquisition technologies and methods, the ease with which consumer data can be collected, sourced and stored can feel equal parts tantalizing and overwhelming. Absent an analytical approach to unlocking insights from this information, the effort to compile this valuable data…