Tag: Massive Mobile Data
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Home Depot opens hurricane command center in Atlanta
Home Depot, has been in full emergency mode this week, assisting customers in preparing their homes and businesses as Hurricane Florence approached landfall. The home improvement giant opened a command center in Atlanta, Georgia, staffed by 300-employees to minimize inventory impact to stores.
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Shopping Centers Today, ICSC, and the future of Site Selection
Dave Huntoon, Intalytics principal and co-founder, was recently interviewed in an article for Shopping Centers Today, a trade publication produced by the International Council of Shopping Centers (ICSC.) Dave contributed expert insights based on his four decades of experience in the predictive analytics space, primarily focusing on emerging trends in data, technology, and the overall…
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Massive Mobile Data – Real-Time Insights When Natural Disasters Unfold
Intalytics’ clients are reaping the benefits of our integration of Massive Mobile Data into our analyses. Beyond the more traditional applications of this data in solving for real estate and marketing business questions, Massive Mobile Data also offers an ability to gain real-time insights into the impact that a limitless spectrum of events might have…
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Massive Mobile Data – Not All Sources are Created Equal
Retailers, restaurant, and service providers are abuzz over an emerging technology, known as Massive Mobile Data (MMD), and its uses and applications with respect to better understanding customer profiles, shopping habits and patterns, customer residence and workplace locations, cross-shopping, target marketing, assessing staffing requirements based on peak activity periods, etc.
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World Series Game 7 – Who Were Those Lucky Fans in the Stands?
We have written before about the significant value that massive mobile data (latitude/longitude coordinate data from location-enabled mobile devices) can provide in the development of sales forecasting models. In addition to providing consumer insights for clients who do not have access to customer address data, there are many other uses for massive mobile data in…
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Massive Mobile Data – Poised to Revolutionize Predictive Analytics
Massive mobile data represents a new technology that is proving to be just as revolutionary as these earlier innovations. In brief, massive mobile data comprises counts of geographic observations concerning the locations of mobile devices. While the sheer volume of data can be daunting (our current partner is producing data at the rate of ~300…
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Intalytics and Cuebiq Form Mobile Data Partnership
NEW YORK, NY and ANN ARBOR, MI (May 10, 2016) – Intalytics, a predictive analytics firm, and Cuebiq, a location intelligence company, have formed an exclusive data partnership focused on the integration of proprietary, large mobile datasets into predictive analytics solutions that support retailers’ market planning and marketing decision making.