Tag: Blog
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Modeling in Direct Marketing
With the explosion in both “Big” and “Massive Mobile” Data, driven by highly sophisticated data acquisition technologies and methods, the ease with which consumer data can be collected, sourced and stored can feel equal parts tantalizing and overwhelming. Absent an analytical approach to unlocking insights from this information, the effort to compile this valuable data…
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A Bleak Holiday Season for Barnes & Noble
The 2015 Christmas season turned out to be a challenging time for many retailers in the U.S. Online sales continued to grow, while brick-and-mortar sales were disappointing for many operators. One retailer under particular stress this year is Barnes & Noble. The pressures facing them are well documented – the ongoing, relentless impact from Amazon,…