Category: Case Study
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Massive Mobile Data – Real-Time Insights When Natural Disasters Unfold
Intalytics’ clients are reaping the benefits of our integration of Massive Mobile Data into our analyses. Beyond the more traditional applications of this data in solving for real estate and marketing business questions, Massive Mobile Data also offers an ability to gain real-time insights into the impact that a limitless spectrum of events might have…
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World Series Game 7 – Who Were Those Lucky Fans in the Stands?
We have written before about the significant value that massive mobile data (latitude/longitude coordinate data from location-enabled mobile devices) can provide in the development of sales forecasting models. In addition to providing consumer insights for clients who do not have access to customer address data, there are many other uses for massive mobile data in…