Category: Blog
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Massive Mobile Data – Poised to Revolutionize Predictive Analytics
Massive mobile data represents a new technology that is proving to be just as revolutionary as these earlier innovations. In brief, massive mobile data comprises counts of geographic observations concerning the locations of mobile devices. While the sheer volume of data can be daunting (our current partner is producing data at the rate of ~300…
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Tractor Supply Company Selects Intalytics to Support Continued U.S. Expansion
ANN ARBOR, MI (May 20, 2016) – Tractor Supply Company, the largest operator of rural lifestyle retail stores in the United States, selected Intalytics to develop a new sales forecasting and site selection system to help prioritize new store deployment opportunities.
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Intalytics and Cuebiq Form Mobile Data Partnership
NEW YORK, NY and ANN ARBOR, MI (May 10, 2016) – Intalytics, a predictive analytics firm, and Cuebiq, a location intelligence company, have formed an exclusive data partnership focused on the integration of proprietary, large mobile datasets into predictive analytics solutions that support retailers’ market planning and marketing decision making.
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How Does e-Commerce Influence Your Brick and Mortar Strategy?
One of the most significant trends in retailing over the past 10 years has been the steady growth of e-commerce. The contribution of e-commerce to overall retail sales has tripled over that period – from 2.5% in 2005 to 7.3% in 2015. Some sectors (such as books and music) have been completely transformed since 2005,…
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Modeling in Direct Marketing
With the explosion in both “Big” and “Massive Mobile” Data, driven by highly sophisticated data acquisition technologies and methods, the ease with which consumer data can be collected, sourced and stored can feel equal parts tantalizing and overwhelming. Absent an analytical approach to unlocking insights from this information, the effort to compile this valuable data…
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A Bleak Holiday Season for Barnes & Noble
The 2015 Christmas season turned out to be a challenging time for many retailers in the U.S. Online sales continued to grow, while brick-and-mortar sales were disappointing for many operators. One retailer under particular stress this year is Barnes & Noble. The pressures facing them are well documented – the ongoing, relentless impact from Amazon,…
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Matt Montgomery joins Intalytics
ANN ARBOR, MI (September 15, 2015) – Intalytics is pleased to announce that Matt Montgomery is joining the organization as Director of Client Development. In this role, he will lead Intalytics’ sales efforts while also providing insight into the company’s future marketing endeavors.
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Al Beery Joins Intalytics
ANN ARBOR, MI (July 22, 2015) – Intalytics announced today that Al Beery has joined the firm as a Director of Client Services.