Author: Matt Montgomery
-
Massive Mobile Data – Not All Sources are Created Equal
Retailers, restaurant, and service providers are abuzz over an emerging technology, known as Massive Mobile Data (MMD), and its uses and applications with respect to better understanding customer profiles, shopping habits and patterns, customer residence and workplace locations, cross-shopping, target marketing, assessing staffing requirements based on peak activity periods, etc.
-
World Series Game 7 – Who Were Those Lucky Fans in the Stands?
We have written before about the significant value that massive mobile data (latitude/longitude coordinate data from location-enabled mobile devices) can provide in the development of sales forecasting models. In addition to providing consumer insights for clients who do not have access to customer address data, there are many other uses for massive mobile data in…
-
Massive Mobile Data – Poised to Revolutionize Predictive Analytics
Massive mobile data represents a new technology that is proving to be just as revolutionary as these earlier innovations. In brief, massive mobile data comprises counts of geographic observations concerning the locations of mobile devices. While the sheer volume of data can be daunting (our current partner is producing data at the rate of ~300…
-
Tractor Supply Company Selects Intalytics to Support Continued U.S. Expansion
ANN ARBOR, MI (May 20, 2016) – Tractor Supply Company, the largest operator of rural lifestyle retail stores in the United States, selected Intalytics to develop a new sales forecasting and site selection system to help prioritize new store deployment opportunities.
-
Intalytics and Cuebiq Form Mobile Data Partnership
NEW YORK, NY and ANN ARBOR, MI (May 10, 2016) – Intalytics, a predictive analytics firm, and Cuebiq, a location intelligence company, have formed an exclusive data partnership focused on the integration of proprietary, large mobile datasets into predictive analytics solutions that support retailers’ market planning and marketing decision making.
-
How Does e-Commerce Influence Your Brick and Mortar Strategy?
One of the most significant trends in retailing over the past 10 years has been the steady growth of e-commerce. The contribution of e-commerce to overall retail sales has tripled over that period – from 2.5% in 2005 to 7.3% in 2015. Some sectors (such as books and music) have been completely transformed since 2005,…