Tag: Marketing Analytics
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Omnichannel Offerings – Key to the Future
The growth of on-line transactions has fundamentally changed the way consumers interact with providers. The key to profitable growth in the future is highly dependent on an operator’s ability to respond to changing consumer shopping preferences, thereby serving customers in whatever manner is most convenient to them. And, omnichannel strategy is at the forefront of…
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Modeling in Direct Marketing
With the explosion in both “Big” and “Massive Mobile” Data, driven by highly sophisticated data acquisition technologies and methods, the ease with which consumer data can be collected, sourced and stored can feel equal parts tantalizing and overwhelming. Absent an analytical approach to unlocking insights from this information, the effort to compile this valuable data…