Retail
The retail industry continues to evolve. Old rules no longer apply, the new rules keep shifting, and your location decisions matter more than ever. Intalytics has partnered with leading retailers throughout our history, and we’re proud of the role our predictive analytics play in keeping our clients at the forefront of the retail evolution.
Connect with Customers
Consumers have a greater influence over their own retail experience than ever before. So, nothing is more important than understanding your customers — who they are, where they are, what they want, and how to reach them. We help retailers prioritize strategies and resources where the smartest growth opportunities exist.
Stay Ahead of the Competition
The competition is fierce, and the traditional lines are blurring. Mall tenants are adopting off-mall strategies. Digital brands are exploring physical locations. Physical brands are embracing digital. Our real estate and marketing solutions analyze your situation and forecast future store performance to bring some welcome predictability to the space. Invest in the right markets, attract new customers, and outperform your competition.
Brick & Mortar vs. E-commerce
The fact is, with the right site strategy, both channels will succeed. Predictive analytics can show you where the two can coexist, how to navigate shifts in shopping behaviors, and what you should be doing to tailor your marketing message for an omnichannel approach.
Our Real Estate Solutions
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Real Estate Solutions
Forecasting Models
Our customized models quantify the performance potential of prospective locations and identify existing locations that underperform relative to their true potential.
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Real Estate Solutions
Supportable Analysis
We work with you to create an analysis unique to your business that identifies the number and placement of additional locations that can be supported within a defined geographical area — both in existing markets served and future markets of interest.
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Real Estate Solutions
Transfer Studies
We determine the cannibalization effects that opening a new location will have on your existing sites in the same market.
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Real Estate Solutions
Forecast Studies
We’ll help you set realistic performance expectations by combining modeled projections with practical local market knowledge. The forecast is then audited for each trade area sector, using the actual performance of existing sites in comparable situations as benchmarks.
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Real Estate Solutions
Omnichannel Analysis
It’s now critical for many businesses to gauge the effects that brick-and-mortar and ecommerce sales are having on one another. We’ll help identify the relative importance of both to overall performance and profitability.
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Real Estate Solutions
Disposition Analysis
We review underperforming locations by utilizing customized forecasting models and a carefully considered collaborative approach so you can make the appropriate decision for not only your business, but your customers, employees, and communities.
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Real Estate Solutions
Diligence Analysis
We are experts at developing forecasting models and whitespace analyses in compressed time frames with limited data room access, enabling private equity firms and investment banks to quickly quantify the build-out potential for a proposed acquisition of a brand or concept.
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Our Marketing Solutions
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Marketing Solutions
Customer Profiles
Our starting point for a deeper analytical approach gives you a 360-degree view of your customers through demographic, financial, behavioral, and lifestyle insights to inform your marketing strategies.
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Marketing Solutions
Prospect Acquisition Models
Our custom analytical engines are critical to increasing market penetration and ROI by revealing which households are most likely to lead to new customers. This lets you target more intelligently for acquisition, retention, growth, and reactivation campaigns.
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Marketing Solutions
Value Gap Analysis
Geospatial and predictive analytics help us ensure your resources are devoted to only those areas with the highest probability for revenue, traffic, and market share growth. We’ll compare the current performance of each location against its potential performance to unlock one key to improved ROI.
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Marketing Solutions
Direct Mail Campaign Solutions
Our location-based insights enhance a trusted marketing channel that still produces higher response rates than digital tactics, improving your revenue per piece while lowering your cost to acquire. Reaching the right households — and skipping the rest — is a surefire way to improve ROI.
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Marketing Solutions
Digital Campaign Solutions
We can deliver your digital content precisely where your targeted customers spend their time — even feeding your ads to their mobile devices while they visit your competitors’ locations.
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Marketing Solutions
New Mover Campaign Solutions
We know how to increase brand awareness, trial, and conversion with an extremely high-value target — people who have recently relocated to your area. The faster your marketing message reaches these new local targets, the more likely you are to beat your competition in the race to establish brand loyalty.
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Marketing Solutions
Response Analysis
We continuously review campaign impact against multiple key variables and adapt our solutions to improve performance and inform geotargeting strategies for future campaigns.
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Real-Time Answers at Your Fingertips
Bring the future into sharper focus with the industry’s leading data visualization, forecasting, and reporting platform. Flexible and scalable, SiteIntel empowers decision-makers across your entire organization with the confidence of the best predictive analytics.
“Having worked with members of the Intalytics management team throughout my career, I have come to rely upon their subject matter expertise in the predictive analytics realm. By leveraging Intalytics’ retail experience, sound research practices, and methodological innovations, we at Burlington Stores continue to grow and build upon this successful partnership.”
