Restaurant
We know that just like the clients we serve, there’s no one-size-fits-all menu for success in the restaurant industry. From QSRs and fast casual restaurants to fine dining concepts, we work with you to ensure your restaurant operations are exactly where they need to be to succeed.
Now Serving the Right Locations
Chances are, many visitors to your restaurant didn’t come directly from their home. So why base your decisions solely off population counts? Intalytics studies many factors — workplace concentrations, student populations, recreational activity, and other relevant factors to understand what really drives your business.
Understand Your Customers
Customer data is typically difficult and expensive to collect. Through advanced analytics and best-in-class Massive Mobile Data, Intalytics can help you identify where your customers live, work, play, and travel. Armed with this complete picture of consumer behavior, our forecasting models can quantify how each customer population contributes to sales.
And Welcome New Ones
It’s essential to make your brand top of mind for high-potential diners who live and work near your location. Predictive models enhance your customer acquisition efforts by identifying specific households and individuals worthy of targeting, and support cost-effective message delivery through both offline and online channels.
Dine-in vs. Carryout vs. Delivery
Diners have more options than ever. Understanding their tastes in an industry that grows more crowded and diverse by the day is critical to staying ahead of your competition. Intalytics understands the unique challenges of omnichannel operations that are more and more prevalent and necessary in the restaurant industry.
Our Real Estate Solutions
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Real Estate Solutions
Forecasting Models
Our customized models quantify the performance potential of prospective locations and identify existing locations that underperform relative to their true potential.
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Real Estate Solutions
Supportable Analysis
We work with you to create an analysis unique to your business that identifies the number and placement of additional locations that can be supported within a defined geographical area — both in existing markets served and future markets of interest.
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Real Estate Solutions
Transfer Studies
We determine the cannibalization effects that opening a new location will have on your existing sites in the same market.
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Real Estate Solutions
Forecast Studies
We’ll help you set realistic performance expectations by combining modeled projections with practical local market knowledge. The forecast is then audited for each trade area sector, using the actual performance of existing sites in comparable situations as benchmarks.
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Real Estate Solutions
Omnichannel Analysis
It’s now critical for many businesses to gauge the effects that brick-and-mortar and ecommerce sales are having on one another. We’ll help identify the relative importance of both to overall performance and profitability.
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Real Estate Solutions
Disposition Analysis
We review underperforming locations by utilizing customized forecasting models and a carefully considered collaborative approach so you can make the appropriate decision for not only your business, but your customers, employees, and communities.
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Real Estate Solutions
Diligence Analysis
We are experts at developing forecasting models and whitespace analyses in compressed time frames with limited data room access, enabling private equity firms and investment banks to quickly quantify the build-out potential for a proposed acquisition of a brand or concept.
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Our Marketing Solutions
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Marketing Solutions
Customer Profiles
Our starting point for a deeper analytical approach gives you a 360-degree view of your customers through demographic, financial, behavioral, and lifestyle insights to inform your marketing strategies.
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Marketing Solutions
Prospect Acquisition Models
Our custom analytical engines are critical to increasing market penetration and ROI by revealing which households are most likely to lead to new customers. This lets you target more intelligently for acquisition, retention, growth, and reactivation campaigns.
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Marketing Solutions
Value Gap Analysis
Geospatial and predictive analytics help us ensure your resources are devoted to only those areas with the highest probability for revenue, traffic, and market share growth. We’ll compare the current performance of each location against its potential performance to unlock one key to improved ROI.
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Marketing Solutions
Direct Mail Campaign Solutions
Our location-based insights enhance a trusted marketing channel that still produces higher response rates than digital tactics, improving your revenue per piece while lowering your cost to acquire. Reaching the right households — and skipping the rest — is a surefire way to improve ROI.
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Marketing Solutions
Digital Campaign Solutions
We can deliver your digital content precisely where your targeted customers spend their time — even feeding your ads to their mobile devices while they visit your competitors’ locations.
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Marketing Solutions
New Mover Campaign Solutions
We know how to increase brand awareness, trial, and conversion with an extremely high-value target — people who have recently relocated to your area. The faster your marketing message reaches these new local targets, the more likely you are to beat your competition in the race to establish brand loyalty.
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Marketing Solutions
Response Analysis
We continuously review campaign impact against multiple key variables and adapt our solutions to improve performance and inform geotargeting strategies for future campaigns.
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Real-Time Answers at Your Fingertips
Bring the future into sharper focus with the industry’s leading data visualization, forecasting, and reporting platform. Flexible and scalable, SiteIntel empowers decision-makers across your entire organization with the confidence of the best predictive analytics.
“Kalibrate is an integral partner to Papa Johns in support of our domestic and international growth. They have developed customized analytics solutions that allow us to make informed real estate decisions. We rely on Kalibrate as our trusted advisor for location intelligence needs.”
