Healthcare
Medical and dental providers alike benefit from leveraging predictive analytics — both as a guide for location and staffing decisions and as a way to improve your patient acquisition and retention strategies. Healthcare involves unique dynamics (payer mix, referral patterns, and inpatient/outpatient dynamics, among others) that call for customized real estate and marketing approaches developed by industry experts. You’ll find that experience at Intalytics.
Putting Your Patients First
The episodic nature of many medical and dental needs presents a challenge for healthcare marketers, as does the personal nature of the patient-provider relationship. That’s why identifying and communicating with the right audience is so critical. A partnership with Intalytics ensures that your organization benefits from powerful data sets, cutting-edge analytical techniques, and extensive subject matter expertise. We focus on delivering your message to the target audience so you can focus on delivering quality care.
Optimizing Your Ambulatory Strategy
Adopting a retail mindset to compete becomes more critical as payers and patients alike lead a growing demand for outpatient care options that provide higher quality and lower costs in a more convenient setting. We approach the situation much the same as any major retail chain by analyzing your competition, understanding your patient population, forecasting future growth potential, and optimizing the placement of new facilities.
New patients. No referrals necessary.
If you are seeking new patients, guess what? Your current patients could already be playing a valuable recruitment role without any effort on their part. From a marketing perspective, healthcare providers enjoy a significant advantage over other industries because of the patient data they gather on a daily basis. We put that data to in-depth analytical use, creating patient profiles and targeting models to focus your marketing efforts on only those non-patient households most likely to become new patient households.
Telehealth vs. In-Office Visits
Telemedicine and teledentistry are literally changing the way patients and healthcare providers see each other. Intalytics understands the unique challenges that omnichannel operations present in an industry where face-to-face interaction is often so essential while also realizing the demand for virtual visits continues to grow. We want to help make the system work for you and your patients. We can analyze the effects each channel will have on your business and identify the relative importance of each to overall profitability.
Our Real Estate Solutions
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Real Estate Solutions
Forecasting Models
Our customized models quantify the performance potential of prospective locations and identify existing locations that underperform relative to their true potential.
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Real Estate Solutions
Supportable Analysis
We work with you to create an analysis unique to your business that identifies the number and placement of additional locations that can be supported within a defined geographical area — both in existing markets served and future markets of interest.
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Real Estate Solutions
Transfer Studies
We determine the cannibalization effects that opening a new location will have on your existing sites in the same market.
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Real Estate Solutions
Forecast Studies
We’ll help you set realistic performance expectations by combining modeled projections with practical local market knowledge. The forecast is then audited for each trade area sector, using the actual performance of existing sites in comparable situations as benchmarks.
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Real Estate Solutions
Omnichannel Analysis
It’s now critical for many businesses to gauge the effects that brick-and-mortar and ecommerce sales are having on one another. We’ll help identify the relative importance of both to overall performance and profitability.
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Real Estate Solutions
Disposition Analysis
We review underperforming locations by utilizing customized forecasting models and a carefully considered collaborative approach so you can make the appropriate decision for not only your business, but your customers, employees, and communities.
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Real Estate Solutions
Diligence Analysis
We are experts at developing forecasting models and whitespace analyses in compressed time frames with limited data room access, enabling private equity firms and investment banks to quickly quantify the build-out potential for a proposed acquisition of a brand or concept.
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Our Marketing Solutions
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Marketing Solutions
Customer Profiles
Our starting point for a deeper analytical approach gives you a 360-degree view of your customers through demographic, financial, behavioral, and lifestyle insights to inform your marketing strategies.
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Marketing Solutions
Prospect Acquisition Models
Our custom analytical engines are critical to increasing market penetration and ROI by revealing which households are most likely to lead to new customers. This lets you target more intelligently for acquisition, retention, growth, and reactivation campaigns.
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Marketing Solutions
Value Gap Analysis
Geospatial and predictive analytics help us ensure your resources are devoted to only those areas with the highest probability for revenue, traffic, and market share growth. We’ll compare the current performance of each location against its potential performance to unlock one key to improved ROI.
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Marketing Solutions
Direct Mail Campaign Solutions
Our location-based insights enhance a trusted marketing channel that still produces higher response rates than digital tactics, improving your revenue per piece while lowering your cost to acquire. Reaching the right households — and skipping the rest — is a surefire way to improve ROI.
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Marketing Solutions
Digital Campaign Solutions
We can deliver your digital content precisely where your targeted customers spend their time — even feeding your ads to their mobile devices while they visit your competitors’ locations.
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Marketing Solutions
New Mover Campaign Solutions
We know how to increase brand awareness, trial, and conversion with an extremely high-value target — people who have recently relocated to your area. The faster your marketing message reaches these new local targets, the more likely you are to beat your competition in the race to establish brand loyalty.
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Marketing Solutions
Response Analysis
We continuously review campaign impact against multiple key variables and adapt our solutions to improve performance and inform geotargeting strategies for future campaigns.
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Real-Time Answers at Your Fingertips
Bring the future into sharper focus with the industry’s leading data visualization, forecasting, and reporting platform. Flexible and scalable, SiteIntel empowers decision-makers across your entire organization with the confidence of the best predictive analytics.
“Intalytics' predictive marketing analytics and campaign solutions have performed incredibly well for us. Their client team is professional, expert, detail-oriented, and responsive. The customer acquisition campaigns they've designed and executed have delivered hundreds of new pet owners well below our average cost to acquire. I view them as integral to our business and as key members of our team.”
