Grocery
Successful food retailing is predicated on providing exactly what local consumers need in a location that is both convenient and accessible, yet the idea of what a grocery store looks like and how it serves its community continues to evolve. Intalytics understands the unique nature of distinct grocery formats, customizing the analytical services and solutions provided for each.
Conventional Grocers
Conventional grocers benefit from the use of gravity modeling and our field forecasting services, providing boots-on-the-ground insight into the performance of local competitors and other factors that assist in quantifying the potential associated with new store deployments, as well as whether existing stores should be replaced or remodeled.
Specialty Food Retailers
Specialty grocers tend to appeal to specific consumer populations, rendering the traditional gravity modeling approaches used for conventional grocers largely ineffective. A more nuanced understanding of trade area extent, the demographic and psychographic makeup of consumers served, direct and indirect competitive impacts, site and situational characteristics, and other factors combine to form custom forecasting models used to inform your real estate strategy.
In-Store Shopping vs. Delivery vs. Curbside Pickup
Consumers want convenience, and grocery chains continue to deliver new shopping options. Intalytics understands the challenges of this growing trend in omnichannel operations. We can analyze the effects each channel will have on your business and identify the relative importance of each to overall profitability.
Our Real Estate Solutions
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Real Estate Solutions
Forecasting Models
Our customized models quantify the performance potential of prospective locations and identify existing locations that underperform relative to their true potential.
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Real Estate Solutions
Supportable Analysis
We work with you to create an analysis unique to your business that identifies the number and placement of additional locations that can be supported within a defined geographical area — both in existing markets served and future markets of interest.
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Real Estate Solutions
Transfer Studies
We determine the cannibalization effects that opening a new location will have on your existing sites in the same market.
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Real Estate Solutions
Forecast Studies
We’ll help you set realistic performance expectations by combining modeled projections with practical local market knowledge. The forecast is then audited for each trade area sector, using the actual performance of existing sites in comparable situations as benchmarks.
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Real Estate Solutions
Omnichannel Analysis
It’s now critical for many businesses to gauge the effects that brick-and-mortar and ecommerce sales are having on one another. We’ll help identify the relative importance of both to overall performance and profitability.
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Real Estate Solutions
Disposition Analysis
We review underperforming locations by utilizing customized forecasting models and a carefully considered collaborative approach so you can make the appropriate decision for not only your business, but your customers, employees, and communities.
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Real Estate Solutions
Diligence Analysis
We are experts at developing forecasting models and whitespace analyses in compressed time frames with limited data room access, enabling private equity firms and investment banks to quickly quantify the build-out potential for a proposed acquisition of a brand or concept.
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Our Marketing Solutions
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Marketing Solutions
Customer Profiles
Our starting point for a deeper analytical approach gives you a 360-degree view of your customers through demographic, financial, behavioral, and lifestyle insights to inform your marketing strategies.
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Marketing Solutions
Prospect Acquisition Models
Our custom analytical engines are critical to increasing market penetration and ROI by revealing which households are most likely to lead to new customers. This lets you target more intelligently for acquisition, retention, growth, and reactivation campaigns.
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Marketing Solutions
Value Gap Analysis
Geospatial and predictive analytics help us ensure your resources are devoted to only those areas with the highest probability for revenue, traffic, and market share growth. We’ll compare the current performance of each location against its potential performance to unlock one key to improved ROI.
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Marketing Solutions
Direct Mail Campaign Solutions
Our location-based insights enhance a trusted marketing channel that still produces higher response rates than digital tactics, improving your revenue per piece while lowering your cost to acquire. Reaching the right households — and skipping the rest — is a surefire way to improve ROI.
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Marketing Solutions
Digital Campaign Solutions
We can deliver your digital content precisely where your targeted customers spend their time — even feeding your ads to their mobile devices while they visit your competitors’ locations.
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Marketing Solutions
New Mover Campaign Solutions
We know how to increase brand awareness, trial, and conversion with an extremely high-value target — people who have recently relocated to your area. The faster your marketing message reaches these new local targets, the more likely you are to beat your competition in the race to establish brand loyalty.
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Marketing Solutions
Response Analysis
We continuously review campaign impact against multiple key variables and adapt our solutions to improve performance and inform geotargeting strategies for future campaigns.
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“Our partnership with Intalytics has been an integral component of our larger store expansion strategy in the U.S. Having reached a critical mass of stores, we turned to Intalytics in an effort to ensure that future growth occurs in an informed manner. The combination of insights generated by way of their predictive models and utilization of the SiteIntel platform provides our teams with the confidence needed to make informed real estate decisions and a roadmap for new store deployment opportunities, all while working to mitigate potential risks associated with sites and trade areas of interest.”
