Banking
Online banking has transformed how businesses and consumers interact with their financial institutions. The local branch now fits in the back pocket as consumers conduct much of their day-to-day finances on mobile devices. Yet, the physical footprint of a bank’s network continues to serve as a vital role in building and maintaining stronger relationships with clients. Banks and ATMs remain essential for many consumers and businesses — from a desire to engage in face-to-face interactions covering deposits, investments, and loans, to the need for access to cash.
Branches vs. Online Banking
It’s clear that online banking has been a disruptive force in the industry, but we need to understand how modern households interact with their banks and devise new strategies for optimizing performance. Is the brick-and-mortar branch simply a vehicle for initiating relationships? How many branches are needed in a region to fill that need? Our predictive analytics can help you weigh many of those omnichannel decisions.
Raise Their Interest Level
Since far fewer consumers regularly visit bank branches, it becomes crucial to find new cost-effective ways to cross-sell additional financial services to existing customers. With an extensive background supporting banking clients, we typically develop distinct models for both the consumer and business clients that you serve, with further breakouts by relevant product category (loans, deposits, investments, etc.). This acute understanding of your customers allows us to efficiently deliver the right message to the right target to pique their interest.
Making Financial Sense
Banks inherently understand both the power and the importance of making a sound investment. By investing in a partnership with Intalytics, your organization will gain access to customized analytical solutions that maximize your returns while minimizing your risks.
Our Real Estate Solutions
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Real Estate Solutions
Forecasting Models
Our customized models quantify the performance potential of prospective locations and identify existing locations that underperform relative to their true potential.
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Real Estate Solutions
Supportable Analysis
We work with you to create an analysis unique to your business that identifies the number and placement of additional locations that can be supported within a defined geographical area — both in existing markets served and future markets of interest.
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Real Estate Solutions
Transfer Studies
We determine the cannibalization effects that opening a new location will have on your existing sites in the same market.
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Real Estate Solutions
Forecast Studies
We’ll help you set realistic performance expectations by combining modeled projections with practical local market knowledge. The forecast is then audited for each trade area sector, using the actual performance of existing sites in comparable situations as benchmarks.
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Real Estate Solutions
Omnichannel Analysis
It’s now critical for many businesses to gauge the effects that brick-and-mortar and ecommerce sales are having on one another. We’ll help identify the relative importance of both to overall performance and profitability.
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Real Estate Solutions
Disposition Analysis
We review underperforming locations by utilizing customized forecasting models and a carefully considered collaborative approach so you can make the appropriate decision for not only your business, but your customers, employees, and communities.
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Real Estate Solutions
Diligence Analysis
We are experts at developing forecasting models and whitespace analyses in compressed time frames with limited data room access, enabling private equity firms and investment banks to quickly quantify the build-out potential for a proposed acquisition of a brand or concept.
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Our Marketing Solutions
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Marketing Solutions
Customer Profiles
Our starting point for a deeper analytical approach gives you a 360-degree view of your customers through demographic, financial, behavioral, and lifestyle insights to inform your marketing strategies.
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Marketing Solutions
Prospect Acquisition Models
Our custom analytical engines are critical to increasing market penetration and ROI by revealing which households are most likely to lead to new customers. This lets you target more intelligently for acquisition, retention, growth, and reactivation campaigns.
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Marketing Solutions
Value Gap Analysis
Geospatial and predictive analytics help us ensure your resources are devoted to only those areas with the highest probability for revenue, traffic, and market share growth. We’ll compare the current performance of each location against its potential performance to unlock one key to improved ROI.
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Marketing Solutions
Direct Mail Campaign Solutions
Our location-based insights enhance a trusted marketing channel that still produces higher response rates than digital tactics, improving your revenue per piece while lowering your cost to acquire. Reaching the right households — and skipping the rest — is a surefire way to improve ROI.
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Marketing Solutions
Digital Campaign Solutions
We can deliver your digital content precisely where your targeted customers spend their time — even feeding your ads to their mobile devices while they visit your competitors’ locations.
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Marketing Solutions
New Mover Campaign Solutions
We know how to increase brand awareness, trial, and conversion with an extremely high-value target — people who have recently relocated to your area. The faster your marketing message reaches these new local targets, the more likely you are to beat your competition in the race to establish brand loyalty.
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Marketing Solutions
Response Analysis
We continuously review campaign impact against multiple key variables and adapt our solutions to improve performance and inform geotargeting strategies for future campaigns.
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Real-Time Answers at Your Fingertips
Bring the future into sharper focus with the industry’s leading data visualization, forecasting, and reporting platform. Flexible and scalable, SiteIntel empowers decision-makers across your entire organization with the confidence of the best predictive analytics.
