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One of the benefits of having worked in the predictive analytics industry for more than 40 years is the ability to put current retail trends in perspective. There has been a significant amount of press during the past two years

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Pundits and forecasters in the retail industry have been predicting the demise of the regional mall since the first dot.com boom in the early 2000s. There are several key factors that have contributed to these prognostications – the continued growth

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What is Massive Mobile Data?

Retailers, restaurant, and service providers are abuzz over an emerging technology, known as Massive Mobile Data (MMD), and its uses and applications with respect to better understanding customer profiles, shopping habits and patterns, customer residence

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We have written before about the significant value that massive mobile data (latitude/longitude coordinate data from location-enabled mobile devices) can provide in the development of sales forecasting models. In addition to providing consumer insights for clients who do not have

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The retail predictive analytics industry has seen several technology and data innovations over its history that have been truly revolutionary, including:

  • Geographic Information Systems – the ability to manipulate vast amounts of geographic data on an automated basis.
  • Household Level
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