Transfer Studies

A critical consideration of market expansion is determining the impact that opening a new location will have on existing locations in that same market. Intalytics quantifies these projected impacts, known as “transfer” or “cannibalization,” on behalf of clients through the development of transfer studies. This type of analysis is conducted to assess the projected impact of new sites on corporate-owned units (for financial pro forma purposes) and on nearby franchisee units, which are particularly prevalent in the restaurant industry.

For clients lacking known consumer information, the emergence of Massive Mobile Data has enabled Intalytics to offer a cost- and time-effective means of quantifying current consumer distributions, providing distinct advantages over the traditional use of intercept surveys.