Operators and investors alike are interested in the buildout potential associated with a particular brand. Intalytics solves for this business need by conducting a supportable analysis to identify the number and placement of incremental locations that can be supported within a defined area. We will work with you to define the business rules that will be leveraged during this analysis, including the minimum performance thresholds for new locations and the maximum transfer or “cannibalization” impacts that can be exerted on existing locations.
For operators, the results of a supportable analysis will provide a comprehensive road map to prioritize new location deployments and market expansion. For investors, a supportable analysis defines the whitespace opportunity present, both for your existing portfolio companies and for potential acquisition targets.