On the first episode of Real Estate Analytics with Intalytics, MarketScale host Tyler Kern sits down with Intalytics Senior Director of Client Development, Matt Montgomery and the company’s Principal Consultant, Dave Huntoon to set the stage for the company’s mission and challenges in the industry.
Intalytics enables retail and restaurant organizations to make strategic and profitable real estate investment decisions. This helps tenants understand their site specifics (parking spaces, signage, ingress and egress points) with location research and marketing outreach opportunities to go after prospective customers so that they can best utilize their spending dollars via the data provided to them.
This data is being sourced from a myriad of places: traffic, mobile phones, demographics, including third party data compiled by others in the industry, as well as data from clients themselves. Huntoon and Montgomery explain how industries like retail have become inundated with terabytes upon terabytes of data, and the real problem of 2019 is how do business owners transfer that into meaningful insights?
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