Throughout his career, Jim has been a leader at putting data to work to drive marketing decisions and grow revenue. As Senior Director Marketing Services, Jim searches relentlessly for solutions that help Intalytics’ clients deliver value to their customers through targeted and measurable marketing strategies and tactics. In senior positions in marketing, sales, and general management, Jim delivered record-setting performance results for world class brands including Procter & Gamble, Coca-Cola, and FedEx.
Jim cut his teeth on data driven marketing at FedEx, where he was a key member of the core team that developed the marketing disciplines that later became known throughout the marketing world as CRM. He led FedEx’ first customer acquisition program—based on an integrated series of predictive models and multiple test cells—to deliver over $300MM in incremental revenue with continuously improving ROI’s. At FedEx Office following the Kinko’s acquisition, Jim led the national promotions and local marketing teams, supporting the opening of 500 new retail locations in just over 24 months. In those roles he first applied geo-spatial analytics to marketing opportunities, and in the process developed FedEx Office’s first consumer CRM database, significantly improving marketing ROI.
Prior to joining Intalytics, Jim was Director Client Insights at Service Management Group—a leader in customer experience research and consulting for the restaurant, retail, and service industries. His team applied advanced analytics and predictive modeling to identify operations practices that improved comp sales and traffic. Before SMG, Jim led the marketing services practice at Buxton, helping clients implement the same kind of geo-spatially based data driven marketing disciplines Jim developed at FedEx.
Jim and his wife Elizabeth live in Kansas City, and have their hands full with Lewis and Clark—their two year-old yellow Labradors. When he’s not on-site at clients, coming up with the latest way to deliver disruptive marketing campaigns, or chasing the dogs, you might find Jim on the golf course, the yoga mat, or the tennis court.