Prospect Acquisition Models – Critical to Increased Market Penetration
New customer acquisition is a key component of any marketing strategy, whether it’s in support of new location openings or to improve performance at existing locations. The use of prospect models measurably improves marketing ROI by avoiding households where you are unlikely to be effective in attracting new customers. Our models eliminate prospects who don’t fit your brand’s target market segments while prioritizing the best remaining prospects for acquisition programs. Without effective targeting based on advanced analytics, you will waste scarce resources, lengthen new store ramp rates, and increase your cost-to-acquire.
Intalytics’ Acquisition Models identify the most valuable prospects for your product or service. Using your brand’s customer profile and our precision trade area analysis, we apply thousands of household-level data points to identify those demographic, financial, and psychographic variables that are most predictive of a prospect’s fit with your brand’s value proposition.