Direct mail continues to achieve the highest response rates across all marketing channels. In the most recent ANA/DMA Response Rate book, direct mail delivered a median 9% response for house lists and 5% for prospect lists. The combination of paid search, online display, social media, and email only yielded a 3% response.
Direct mail is more trusted by consumers and more memorable because it engages all the senses — as a result, direct mail is ultimately more persuasive. Intalytics’ predictive acquisition models further maximize the effectiveness of direct mail by improving your revenue per piece mailed while lowering your cost to acquire. Direct mail can deliver ROI on its own, or as part of an integrated strategy with digital advertisements. Our direct mail lists are scrubbed to NCOA and CASS standards, and can be provided in whatever file formats that you or your print shop require.