Intalytics offers an analytical approach that can be seamlessly integrated into your existing marketing strategy. Transcending traditional marketing approaches, Intalytics ensures that spatial variables are both accounted for and effectively utilized in all client solutions.
Marketing services provided by Intalytics include:
Consumer Profiles – Created to gain a more detailed understanding of the individuals that you serve: by geography, by concept, by product / service offering, etc. Level of insight varies based on client needs.
Acquisition / Retention / Reactivation Models – Developed by defining those characteristics that are essential in identifying individuals that will be receptive to your messaging. Models can be constructed to support customer acquisition, retention and reactivation efforts, and adapt over time to factor in campaign responses.
Targeted Marketing Lists – Generated based upon profile findings, statistical models and/or client-defined variables. True data agnosticism, leveraging the highest quality B2C and B2B datasets available for online and offline marketing efforts.
Campaign Measurement – Designed to illustrate campaign effectiveness while highlighting opportunities for future targeting efforts. Measurement windows vary based upon client need, with multi-dimensional views into response rates by geographic region, drive-time, model rank, etc.
Marketing Data Warehouses – Constructed to meet the ongoing marketing needs of our clients. Designed to provide a 360° view of your consumer, engagements feature scalable architecture, data security, proven hygiene processes and robust reporting capabilities.
The Intalytics team has decades of experience leveraging predictive analytics in guiding successful marketing campaign strategies.