Intalytics and CAP, a location intelligence company, have finalized an exclusive partnership focused on combining massive mobile data with shopping center databases in an effort to inform location-based decision-making. As a result of this partnership, CAP (Competitive Analysis Professionals) can now provide its clients with better insights into the trade area extent of each shopping center.
“The combination of our massive mobile data with CAP’s location dataset, which is the largest in the marketplace, gives shopping centers and tenants incredible insights into who their customers are and where they live," said Dave Huntoon, President of Intalytics. “On a quarterly basis, we will process massive mobile data compiled by Cuebiq across CAP’s extensive shopping center database, providing an actionable dataset for existing and prospective users of CAP’s location intelligence data. We will leverage more than 3 billion data observations per day in creating this database.”
Cuebiq’s unparalleled massive mobile data serves as the foundation for this new dataset. The insights gained from this new dataset include:
- Recognize the customer trade area extent for shopping centers
- Perform customer profiling/segmentation analysis for shopping centers
- Classify customer activity by daypart and weekday/weekend
- Determine the level of overlap between shopping center trade areas
“The massive mobile data insights that Intalytics will bring to our shopping center database will be best-in-class,” said Dr. Jim Root, CEO of CAP. “Especially for those companies that struggle to compile accurate customer data, this partnership gives our clients the ability to utilize innovative data to gain a better understanding of their customers.”
With over 50 years of industry experience, the team at CAP, LLC is at the forefront of the location intelligence industry. Founded in 2004, CAP, LLC provides comprehensive, competitive intelligence data for retail, restaurant and service businesses. ReCAP data products provide CAP, LLC with the ability to offer quality retail and restaurant location databases at an affordable price. By assigning multiple categories to each site, and using their proprietary data verifying techniques, CAP offers the most comprehensive location databases in the marketplace today.